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A new YouTube video campaigning against drink-driving during the Christmas and New Year period highlights the fact that Thailand has the highest rate of road-accident fatalities in the world outside of a war zone.

Prominent businessman Sermsin Samalapa on Wednesday uploaded the 55-second “Drink Drive Death” clip, of which he was executive producer, with the intention of raising awareness among the public about the danger of driving while drunk. Sermsin cited statistics from the World Health Organisation (WHO), Probation Department, and Disaster Prevention and Mitigation Department, which indicate that drink-driving is the main cause of road accidents during the New Year holidays.
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