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The Jim Thompson Farm was opened to the public for the first time in 2001 and has since evolved into one of Isan's most popular agrotourism and ecotourism attractions. It is open to visitors once a year during the peak of the cool season. The tours provides a unique opportunity for visitors to observe up close and personal the full life cycle of the silkworms and the silk farming process as part of the Isan way of life.